-Colours and Emotions-


Colors and emotions are closely linked. Warm colors can evoke different emotions than cool colors and bright colors can create different feelings than muted colors. It all depends on how the psychological effects of color are being used.

Colors can make us feel happy or sad, and they can make us feel hungry or relaxed. These reactions are rooted in psychological effects, biological conditioning and cultural imprinting.

That’s why it’s important to understand the psychological effects colors might have on an average person as well as the fundamentals of color theory and the meanings of colors. 

The way different colors can affect emotions depends largely on a color’s brightness, shade, tint or tone and whether it’s cool or warm toned. Let’s take a look at some of the effects colors can have on how you feel:

Warm colors

Red, orange and yellow are next to each other on the wheel and are all warm colors. Warm colors often evoke feelings of happiness, optimism and energy. However, yellow, red and orange can also have an attention grabbing effect and signal danger or make you take action (think stop signs, hazard warnings and barrier tape). Red can also increase a person’s appetite.

Cool colors

Cool colors include green, blue, and purple. Cool colors are usually calming and soothing but can also express sadness. Purple is often used to help spark creativity as it’s a mixture of blue (calm) and red (intense). If a company wants to display health, beauty or security, incorporate these colors.





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